Privacy Policy

Last updated: 22 July 2026

AlpFresh AG ("AlpFresh", "we", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard information when you use our website and grocery delivery services in Switzerland. This policy complies with the Swiss Federal Act on Data Protection (FADP / revFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Data Controller

AlpFresh AG, Bundesgasse 26, 3011 Bern, Switzerland. Phone: +41 31 560 51 54. Email: connect@groceryathome.store.

2. Personal Data We Collect

Identity & contact data: name, email, phone number, delivery address.
Order data: products purchased, delivery times, order history.
Payment data: processed by our PCI-DSS certified payment providers; we do not store full card numbers.
Technical data: IP address, browser type, device information, cookies.
Communication data: messages you send us via phone, email or contact forms.

3. How We Use Your Data

To process and deliver your grocery orders.
To manage your customer account and provide support.
To send order confirmations and service notifications.
With your consent, to send marketing communications (withdrawable at any time).
To comply with legal, tax and accounting obligations under Swiss law.
To improve our website, product range and service quality.

4. Legal Basis

We process your data on the basis of contract performance, your consent, our legitimate interests (e.g. fraud prevention, service improvement) and applicable legal obligations.

5. Sharing With Third Parties

We share personal data only with trusted service providers acting on our behalf, including delivery partners, payment processors, IT and hosting providers, and analytics services. These providers are contractually bound to process your data securely and only for the purposes we specify.

6. International Transfers

Your data is primarily stored in Switzerland and the European Economic Area. Where data is transferred outside Switzerland or the EEA, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

7. Data Retention

We retain personal data only as long as necessary for the purposes described or as required by Swiss law (typically 10 years for accounting records).

8. Cookies

Our website uses cookies for functionality, analytics and, where permitted, marketing. You can manage cookies via your browser settings or our cookie banner.

9. Your Rights

Subject to applicable law, you have the right to access, rectify, delete or restrict the processing of your data, to data portability, and to object to processing. To exercise these rights, contact us at connect@groceryathome.store or call +41 31 560 51 54.

10. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.

11. Complaints

You may lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

13. Contact

Questions? Call +41 31 560 51 54 or email connect@groceryathome.store.